Vignettes

There is a growing trend for property agencies to use ‘vignettes’ in combination with the ‘hero’ shot.

While the ‘hero shot’ will always be used to give the buyer an overview of the overall space/development, it is the ‘vignette’ that usually take the pride of place on all social media channels. This is because the vignette evokes a sense of excitement – a tease, if you will – of what is yet to come.

Combined with the ‘hero shot’, the addition of a vignette, at a fraction of the cost, can maximise your marketing collateral on your next project.